Bulgari Opens Serpenti Jewelry Pop-Up Store In Beverly Hills

Snakes slither, cobras strike and boas squeeze have instilled dread in people for millennia. But snakes additionally are objects of fascination — for his or her sly power and a cunning born of a singular evolution. Bulgari has acknowledged the allure of snakes for 75 years, ever since creating its now iconic Serpenti jewelry in 1948.

Famously worn by Elizabeth Taylor — of whom Richard Burton once remarked, “The solely word she knows in Italian is Bulgari”— the Italian luxurious house’s Serpenti collection made a glamorous appearance at the 2023 Oscars on March 12. Presenter Pedro Pascal wore two Serpenti rings, whereas Angela Bassett, Cara Delevingne and Phoebe Waller-Bridge all gleamed in excessive-jewelry Serpenti necklaces sparkling with diamonds and emeralds.

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Now through April 16, it’s doable to see an entire trove of Serpenti jewelry in a single place at a particular pop-up — the house’s first-ever in the U.S. — on Rodeo Drive in Beverly Hills. Visiting the store, which celebrates the 75th anniversary of the collection, gives a deep dive into the ways in which snakes have impressed innovation at Bulgari over a long time. Bulgari’s iconic Serpenti designs embody every little thing from the house’s flexible Tubogas bracelets — that twist around the wrist and feature “a treasured head with eyes in rubies, emeralds or diamonds that conceal the dial,” says Bulgari artistic director Lucia Silvestri — to the elevation of serpents to the realm of excessive jewelry, which began in 2012 with the introduction of Serpenti necklaces in diamonds.

On the pop-up, not solely are there incomparable designs awaiting discovery — from high jewelry and nice jewelry to secret watches and leather-based goods ­ — however the shows also give perception into the artistic course of, the craftmanship behind the glamour, innovative advertising campaigns over time, and a take a look at a few of the iconic women who have been charmed by Serpenti together with everybody from legendary Vogue editor Diana Vreeland to present type star Zendaya.

The Euphoria Emmy Award-winner wore the Serpenti Hypnotic Emerald necklace to the Venice Movie Festival in 2021, a beautiful ninety three-carat emerald piece that was additionally featured in the Matthieu Menu-directed documentary Contained in the Dream which screened on the Toronto International Film Festival. The doc instructed the story of Bulgari and detailed the inventive course of behind its jewelry collections, パワーストーン アクセサリー paying particular attention to Serpenti and the Hypnotic Emerald necklace and how it got here to be.

Says Silvestri of the magnetism of serpents, “The symbolism of this icon is indeed very highly effective and fascinating and has its roots in very historic times. In mythology, for example, it was believed to own transformative and regenerative powers in addition to healing ones due to its means to shed its pores and skin. This fascinating metamorphosis, mixed with its seductive allure, makes it an icon that perfectly represents evolution, strength, self-determination in addition to an intrinsic elegant spirit and charisma.”

Contained in the ephemeral shop, additionally search for a sculptural installation by Italian artist Davide Quayole that is impressed by serpent shapes and is deliberately left unfinished.

The Bulgari 75th anniversary Serpenti pop-up is positioned at 431 N. Rodeo Drive, Beverly Hills.

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